About Us

Commitment to Quality Dining:

• Focus on quality, sustainable growth, CSR, client satisfaction, and innovative product development.


• Aim to become a leading frozen snacks producer, marketer, and exporter.

Core Identity & Facilities:

• Part of Falcon Group, driven by "pure potato passion.


• Based in Gujarat, India, with cutting-edge processing facilities for frozen French fries, potato wedges, hash browns, patties, nuggets.


• Dedicated to innovation and delivering exceptional consumer experiences.

Vision: To become the most valued food company by market capitalization.

Mission: To deliver customer delight through great taste and hygienic convenience, while maximizing value creation for farmers.

Values: Integrity, Accountability, Professionalism.

High Quality Work / Quality Assurance

• Focus on selecting top-grade potatoes and using advanced processing and freezing methods.


• Strict quality control at every stage—cutting, blanching, frying, freezing—for consistent excellence.


• Use of advanced packaging and ongoing innovation based on customer feedback.


• Emphasis on sustainability in quality practices.

Safety

• Rigorous hygiene and sanitation protocols.


• Continuous temperature monitoring during processing and storage; regular safety and microbiological testing.


• Meticulous allergen management and comprehensive staff training in food safety.


• Strong traceability systems, strict compliance with food safety regulations, and effective pest control.


• Use of Reverse Osmosis water throughout food preparation.

Good Agriculture: Partnerships with local farmers practicing sustainable agriculture (crop rotation, organic methods, minimal pesticides, soil conservation, advanced irrigation, biodiversity).

Good Food: High-quality, sustainably sourced ingredients; rigorous processing and quality control to ensure freshness, safety, and consistency.

Good Operations: Streamlined processes from sourcing to delivery; use of technology and best practices to enhance efficiency and reduce waste.

Good People: Skilled and committed workforce across all functions; emphasis on learning, growth, and fair, supportive work environments.

Good Partnership: Trust-based relationships with suppliers, farmers, and distributors; shared values and collaboration across the supply chain.

CSR Commitments: Sustainable agriculture, community engagement, employee well-being, environmental responsibility, ethical practices.

Farmers Always First

• A farmer-first philosophy to boost agricultural productivity, food security, environmental sustainability, and inclusive development in rural communities.


• Agri Connect Program: Supports farmers from "seed to sale" through technology, training, bio-safe variants, and Good Agricultural Practices (GAP).

Sustainable Agriculture Initiatives:

• 100% contract farming within local radius to reduce carbon footprint.


• Encouragement of soil protection, water optimization, biodiversity.


• Precision agriculture support, including soil sensors to optimize fertilizer use (reducing runoff by up to 20%).